About us
Boldly Lacquer was born from a deep love for creativity, color, and the magic of Maine. We’re a small indie nail polish brand crafting bold, handcrafted polishes that channel the moody woods, rocky coastlines, and natural wonder of New England.
Our mission is simple:
To create beautiful, high-quality nail polish that feels personal, expressive, and just a little bit enchanted.
Why We Started
Boldly Lacquer began as a passion project — a way to blend art and storytelling while building something meaningful for our family. After years of loving nail care, I, Ellie, developed a sensitivity to gel and resin-based products, which inspired me to create a safer, more inclusive option. Every Boldly Lacquer polish is carefully formulated to be gel-free, 5-free, and safe for those with gel allergies, like myself.
We’ve poured love into every bottle, testing each shade until it felt just right — bold, unique, and kind to your skin.
Our Polishes
Each polish is mixed in small batches, inspired by the natural world — shifting skies, misty forests, crashing waves, and the moments in between. We focus on quality, unique finishes, and rich color stories that reflect both the bold and the whimsical.
Our formulas are 5-free, cruelty-free, and made with care right here in Maine — with ingredients selected to reduce the risk of allergic reactions for sensitive nail lovers.
What We Believe
- Nature fuels creativity.
- Mystery makes things magical.
- Being bold is beautiful.
- Safe beauty should still be stunning.
Whether you’re a collector, a casual coater, or someone who just loves a good shimmer — we’re so glad you’re here.
Bewitched by nature. Bold by design.